Responsive and Experienced Account Management

We are committed to providing our advertisers with a higher level of service when we execute marketing initiatives so they are free to focus on what they do best—manage their business. We pride ourselves on our ability to respond to your lead requests on very short deadlines and then take care of the intricate trafficking of the creative and lead transfer set up. Just as important, all creative is proofed and offer pages checked to ensure that they load properly and are exactly what you have requested to be presented in your ad. Our role is to make your life easier and not spring any surprises on you at the last minute.

Our account management team on average has 8 years experience in the online marketing industry and another 5 years of work in traditional direct marketing. We have managed substantial online campaigns for advertisers in many diverse industries such as automotive, entertainment, higher education, information technology, financial services, telecommunications, and travel. We know how to reach the right audiences for your needs and avoid placements that do not generate a positive ROI.

We start off by getting a clear understanding of your marketing objectives and the audience you need to reach with your offer. We brainstorm with you and listen to what you may have done in the past to learn if there are additional ways to find your target audience.

You will be assigned your very own dedicated account management person to help make the process of generating your leads virtually painless. Working hand-in–hand with your creative department, we will review your message strategy and candidly discuss if we feel it clearly communicates the benefits of your product or service. Having great reach to the right audience is meaningless unless they are provided with a strong call-to-action or reason to use your product or service. If appropriate, we will also provide you with recommendations about your communication strategies that are employed once we pass off a lead to you so barriers that may impact a prospect's ability to convert into a sale are greatly reduced.

The highest level of importance is placed on being available to our advertisers and returning phone calls promptly, even if just to tell them we are still waiting for another party to provide us with an answer. This is also how we treat our publisher partners we work with and is one of the reasons that they have chosen us over other networks. Being responsive also goes a long way when tight deadlines are quickly approaching so we do not drop the ball when it counts. These are simple professional courtesies that truly differentiate us from other companies.