Targeting by Relevancy

The cornerstone of BirdDog Media is our ad serving platform that displays our advertisers' offers based their relevance to the consumer. Our technology serves customized offers to consumers based on the information they choose to disclose at our network partners' web sites at registration. We also match offers to publisher locations to capitalize on the user's behavior during key transaction points on our publisher sites.

Based on the information that our network partners collect on their users, such as a ZIP code, gender or age, BirdDog Media serves offers that are more personally relevant to consumers and avoids wasting time trying to get them to request information for something they do not want.

Through behavioral marketing, we also customize offers by location to capitalize on the key transaction points of a publisher's website. Our technology and optimization team looks at the visitor's path and matches up offers that make sense for the user's behavior on the site. Behavioral targeting is not too complex. For instance, it is as simple as matching up an entertainment site user with an offer for a free trial to an online DVD rental service. We just take the time to match our advertiser's offers with complementary locations on our publisher's web sites.

We also differentiate ourselves by meticulously testing offers. While we always optimize how offers are placed based on conversions and overall lead quality, we also use human intuition and past experience to test new copy, images, and different user entry points within our publisher's web sites to improve lead quality and conversion rates.

We won't just put up an offer and let it run its course. Many networks claim to have the best optimization programming on the net. While we feel we have created one of the most sophisticated applications in the industry, we take things many steps further by rolling up our sleeves and having our marketing analysts conduct multi-variant testing to generate the highest quality leads from the valuable impressions our publishers have available.