Why Work With Us
Our goal is to provide our advertisers with the highest quality lead we can possibly generate by serving your offer to the people who are the most predisposed to becoming good annuity customers for you. This is accomplished through you telling us what demographic profiles you want to target and then we will only serve your ad to those people. Depending on what information a publisher may capture on their user we can target by:
- Age
- Career level
- Education level
- Ethnicity
- Gender
- Geography
- Household income
While we could run your offer in front of all the people that may be interested in your services, we think it is better to only send leads from people that are both interested and truly qualified to become your customers through advanced targeting.
We also offer behavioral targeting. Our technology will customize the list of ads for each ad location based on what is likely to perform best. We can customize the message and ad placement to the specific location to match your product up to the behavior of the user on the site. An example of this might be when a person is searching for an airline ticket and we display travel offers around that behavior or, if an individual is looking for a job we could show a service such as continuing education to match that user's behavior of trying to improve their career.
We believe that all performance-based campaigns should not just generate leads but create a positive ROI for our advertisers. The Internet is a unique medium in which advertisers can hold their marketing budget accountable for the results that they generate. We always advocate that you track all of the leads we send to you on a very finite basis so that each can be tracked back to the individual publisher site where it came from. If the leads a particular source is generating are converting to sales at a phenomenal rate, we want to know about it so we can get you more of those leads. Conversely, if some of our publishers are supplying leads that are not panning out, we want to be able to suppress your offer from being presented at that site in the future.
We want to know our successes and failures to learn from them and continuously optimize your campaign. Our best advertisers embrace the concept of test, measure and refine, and we love to work with them because we collaborate to uncover the best quality leads. We focus on the concept of quality versus quantity when it comes to generating leads because at the end of the day, it is the conversion that counts.
