Impressions should not be wasted

Impressions are too precious to just blast out non-targeted offers to consumers. Web sites realize that they need to keep their users happy through providing engaging content, not barraging them with countless ads that clutter up their web sites and damage the user experience. Through the use of our ad serving technology our publishers enjoy significantly higher CPMs at the point of contact with their web site users when they are predisposed to viewing advertisements and acting on enticing offers.

Our registration path lead forms are dynamically served based on a subscriber's demographic profile so that the ads they see are catered to their needs and not just blasted out to everyone regardless of the offer's utility to them. This is just one of the solutions that we offer to publishers to generate significant revenues without compromising the user experience.

Sophisticated ad serving programs are important but so is the human capital we have at BirdDog Media. Our team of optimization specialists is constantly testing, measuring and refining different creative executions and offers to see which mixes of copy and graphic design elements generate the best conversion rates as well as the most qualified leads for our advertisers. There are always many subjective reasons people take advantage of an offer so we feel it is critical to examine the qualitative explanations of why they go for one offer over another.