Targeting by Relevancy

The cornerstone of the company is our ad serving platform that displays our advertisers' offers based its relevancy to the consumer. Our technology serves relevant offers to consumers based on the information they choose to disclose at our network partners' web sites while registering for access to valuable services and information.

Based on the information that our network partners collect on their users, such as a ZIP code, gender, or age, BirdDog Media serves offers that are more personally relevant to consumers and avoids wasting their time trying to get them to request information for something that they do not care about using. A 20 year old college student could not care less about getting an AARP card. Conversely, a 65 year old retiree probably does not care about getting free college scholarship information so we make sure to put the most personally relevant offers in front of your web site visitors.

We also differentiate ourselves by meticulously testing offers. While we always optimize how offers are placed based on conversions and overall lead quality, we also use human intuition and past experience to test new copy, images, and different user entry points within our publisher's web sites.

We won't just put up an offer and let it run its course. Many networks claim to have the best optimization programming on the net. While we feel we have created one of the most sophisticated applications in the industry, we take things many steps further by rolling up our sleeves and having our marketing analysts conduct multi-variant testing to generate the highest possible yields out of your ad impressions.