What’s with the name BirdDog Media?

We felt passionate about the concept that a bird dog represents – a trusted, loyal and hard working hunting companion that flushed out the quarry in the field and focuses on results. Plus we figured that there were enough companies out there with Internet, lead, permission, performance and other odd amalgamations of tech sounding words that we would go with a different approach. While our name may be playful we are all about business and getting quantifiable results for our advertisers, agencies and publishers while delivering value to consumers.